Wellness & spa inflation is in full swing. More and more family enterprises and groups in destinations in Europe and overseas invest in the wellness and spa service sector. Depending on the hardware and/or software quality, the result can be a varying and unmanageable service offer and an increasing downward trend in prices. The many certification attempts also provide no clarity for the consumer and offer the hotels little opportunity for the acquisition of a clear profile, and respectively, real competitive advantages. The core markets are flooded with various providers, and the massive competition is already driving a price decline.
What is the declared target of "premium spa resorts"?
The most prominent international spa resorts form an internationally active marketing cooperation under the quality trademark "premium spa resorts".
The basic prerequisite for participation is the enterprise’s leading position within the community and/or region, as well as the following general criteria: